PPC agency that captures, connects
and converts.

Google advertising are a paid alternative to search engine optimization (SEO), which is the process of helping your website rank better on Google search engine results pages. The Google Advertising platforms enable you to develop online ads with targeted keywords surrounding your goods and services and push them ahead on a bidding system, rather than altering different features of your website, maintaining outreach and referral networks, and producing ongoing content marketing. This is known as pay-per-click (PPC), which means you pay a certain amount each time someone searches for a keyword and clicks on your ad. It’s a far more direct way to push your website to the top of Google’s search results.

Google Ads work in a similar way to an auction system. You create an ad, add the keywords you want it to appear under when a user types it into a search engine, and then set a bid you’re prepared to pay for it. The search engine will next evaluate whether you ‘win’ the auction based on your Quality Score and the relevancy of your ad to your landing page and keywords. If this is the case, you will be charged a fee each time someone clicks on your ad from a search engine (known as pay-per-click or PPC).

If you want the greatest results from your Google Ads campaigns, you need to work with the best, which means working with a Google Premier Partner.
When an agency has proved experience with Google’s suite of ad solutions, they are given the Google Partner accreditation (display, search, video, mobile, and shopping). Because ad products change regularly, working with an agency that is a current Google Premier Partner ensures that you are working with someone who is up to speed on any new trends or best practice approaches. This also applies to Google’s toolkit and analytics platforms. When these abilities are combined, an agency partner will be in the greatest position to advise you on how to spend your Google Ads money to accomplish your objectives.

You can monitor the return on investment from your Google Ads campaigns using a variety of approaches.
There’s no need to be concerned if you’re working with Osous Technology! We deliver regular, accessible, and easy-to-understand information that shows how well your efforts are doing.
If not, there are a number of measures you can look at to have a better understanding of campaign ROI. The number of individuals that saw your ad on a search engine and clicked on it to learn more is known as the click through rate (CTR). Consider checking your Quality Score, which is based on a combination of landing page performance, keywords, and other factors to demonstrate how Google evaluates your advertisements. Cost per conversion (CPC) analysis will also reveal how much you’ll have to pay to get a new customer. Finally, utilize the data in Google Analytics or the Ads interface to have a better understanding of your campaign’s performance.

This deception is known as ‘click fraud,’ and it is sadly frequent in competitive businesses. However, Google has various ways to get around this tactic, such as when a bot is developed to click on an ad repeatedly in order to deplete your budget. Google may ban the activity and penalize this IP address, saving you money on clicks that aren’t real. To further defend yourself against this strategy, you may manually restrict clicks from certain IP addresses associated with rivals.

Because Google Ads and SEO compete in the same market, it’s only reasonable to wonder whether one influences the other. The short answer is that Google Ads will have no direct impact on your SEO results. By association, the amount you spend on your campaigns will not improve your ranks. They may, however, collaborate to improve the effectiveness of your whole digital marketing plan. SEO takes time to establish itself and begin producing regular results, but Google Ads is a more immediate option. Combining these strategies will help you attract traffic to your website while SEO is still being developed, enabling your company to acquire insights and begin optimizing the user experience to keep visitors’ interest. As a result, the data gleaned from your advertising will improve your SEO across all of your target landing pages and keywords, enhancing performance at a faster pace (identifying ad copy that works, keywords that are most valuable, and so on).

The beauty of Google Ads is that they appear right in front of searchers who are already looking to purchase. The commercial is now ready for budgets to be put behind it and for it to go live. You also don’t need to have a certain timetable in mind for your company to appear on the results pages. As a result, Google Ads is a very feasible marketing strategy for any form of organization, new or old. With such rapid outcomes, you can also utilize the platform to generate quick insights for adjustments, allowing you to maximize ROI as quickly as possible and scale to new heights of success.

Google Ads may be as cheap or as expensive as you want, depending on your objectives. The amount you spend in pay-per-click (PPC) advertising might vary depending on your available budget, the quantity of traffic you’re attempting to produce, and the period in which you’re trying to generate it. When you hire a respected firm to manage your Google Advertisements, the emphasis will be on designing and refining ads that convert more visitors at a higher volume, resulting in a larger return on investment. This may require a lot of study, development, and testing, which is why, given the amount of labor needed in running campaigns to reach your objectives, management will have a price connected to it. If you attempt to save money by working with companies who charge lower management fees, you’ll get less work on those campaigns and a greater chance of using strategies that violate Google’s ad management standards, resulting in a worse overall return on your investment.

Google search advertising will display either at the top of the SERPs or after the organic results at the bottom.

Pay-per-click (PPC) is a pricing model in which a company pays for an ad every time someone clicks on it. Because Google Adverts is based on a bidding system, users choose a maximum amount they are prepared to spend, and if they ‘win’ the ad auction, their ads will be shown until the budget is depleted.

Osous Technology Agency is a digital agency that serves both big and small companies in Iraq. We deal with companies all throughout the country, including Erbil, Baghdad, and Sulaymaniyah.